Flora launches industry-first plant-based smoked garlic SKU

Introduction

Upfield has taken the plant-based butter category to a new level with its latest addition to the Flora Plant Butter range: a Smoked Garlic variant. This new SKU, which marks an industry-first, is a bold step in flavor innovation for the plant-based market. Retailing at £1.75 for 125g, Flora's Smoked Garlic Plant B+tter will be available in 250 select stores, catering to consumers seeking unique, flavorful plant-based options.

Features of Flora’s Smoked Garlic Plant B+tter

1. Distinctive Flavor Profile: The smoked garlic flavor offers a rich, savory note that enhances dishes, making it ideal for cooking or as a spread.
2. Plant-Based and Vegan-Friendly: Like all Flora Plant B+tter products, this variant is entirely plant-based, catering to vegan and flexitarian consumers alike.
3. Sustainable and Natural Ingredients: Flora’s commitment to sustainability extends to its use of high-quality, natural ingredients, with a focus on creating a more environmentally friendly butter alternative.
4. Convenient and Versatile: This smoked garlic butter adds a gourmet touch to recipes and is easy to incorporate into meals, appealing to home cooks and food enthusiasts.

Impact on the Plant-Based Market
The launch of Flora’s Smoked Garlic Plant B+tter is a significant innovation in the plant-based spread category, providing a flavorful alternative for consumers who desire more variety. This new SKU aligns with several key trends:

• Growth of Plant-Based Dairy Alternatives: As plant-based options expand, unique flavors like smoked garlic attract consumers seeking alternatives to traditional dairy products.
• Demand for Bold Flavors: With consumers increasingly seeking bold, distinctive flavors, the smoked garlic profile helps differentiate Flora’s offering from other plant-based spreads.
• Health and Sustainability Focus: Plant-based products appeal to health-conscious and eco-aware consumers, enhancing Flora’s position in the growing market for sustainable alternatives.

Upfield’s Role in Plant-Based Innovation
Upfield has positioned itself as a leader in plant-based products, consistently expanding its Flora line with new flavors and varieties. The Smoked Garlic variant showcases Upfield’s dedication to exploring creative flavors that resonate with evolving consumer tastes. This innovation underscores the company’s commitment to delivering high-quality, sustainable products that broaden choices in the plant-based space.

Conclusion
Flora’s Smoked Garlic Plant B+tter is an exciting development in plant-based foods, offering consumers a unique, smoky, and savory option in the vegan butter category. By introducing this flavor innovation, Flora continues to lead the way in plant-based dairy alternatives, providing delicious, sustainable choices for a growing market.

Hashtags
#FloraButter #PlantBased #SmokedGarlic #VeganButter #FoodInnovation #SustainableEating