Nandini, the flagship dairy brand of the Karnataka Milk Federation (KMF), is set to expand its footprint in Delhi with the launch of its ice cream range. This move is part of a larger strategy to strengthen its presence in North India.
Ice Cream Launch in Delhi
- Product Range: Nandini plans to introduce a wide variety of ice cream flavors, leveraging its reputation for quality dairy products.
- Market Strategy: With Delhi's competitive ice cream market, the brand aims to capture consumer interest through competitive pricing and innovative offerings.
Experience Store by FY25KMF has also announced plans to launch an exclusive
Nandini Experience Store in Delhi by FY25, offering a comprehensive range of dairy products alongside ice cream.
Aiming for Market LeadershipWith its strong foothold in South India, Nandini is aiming to replicate its success in the northern markets by combining quality, affordability, and innovative marketing strategies.
ConclusionNandini’s entry into Delhi’s ice cream market signals the brand's ambition to become a household name nationwide. The planned experience store further underscores its commitment to offering consumers a premium dairy experience.
Hashtags#NandiniIceCream #DelhiFMCG #DairyIndustry #KMFExpansion #FoodIndustry
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