Pepsico India launches new ad campaign for Kurkure namkeen | Company Business News

Introduction

PepsiCo India’s Kurkure namkeen has just launched a fresh ad campaign to introduce its new Chatpata Cheese flavor. The television commercial highlights Kurkure’s unique ability to blend internationally popular tastes with an Indian twist. Designed to capture the excitement and appetite of India’s snack enthusiasts, the campaign is already making waves.

Campaign Highlights

1. The Chatpata Cheese Twist
   The new Chatpata Cheese variant infuses the creamy richness of cheese with a tangy, spicy kick, creating a flavor that’s both globally inspired and rooted in Indian tastes. This new product is aimed at consumers looking for a bold snacking option.
2. Engaging and Relatable TVC Concept
   The ad campaign portrays how Kurkure Chatpata Cheese adds excitement to everyday moments, making it the perfect snack for family gatherings, movie nights, or solo cravings. The TVC captures the energy and fun associated with Kurkure’s “chatpata” (spicy) character.
3. Targeting the Young Indian Audience
   PepsiCo India aims to attract younger audiences with this campaign, tapping into their love for innovative flavors and their affinity for vibrant, relatable storytelling.
4. Leveraging Digital and Social Media
   In addition to the TVC, Kurkure is promoting the Chatpata Cheese flavor across social media platforms, encouraging consumers to share their experiences and reactions, making the campaign more interactive.
5. Kurkure’s Flavor Expansion
   The new Chatpata Cheese flavor expands Kurkure’s already extensive line-up, reinforcing the brand’s reputation as a leader in the Indian snack industry known for its unique and flavorful offerings.

Conclusion
PepsiCo India’s new ad campaign for Kurkure namkeen’s Chatpata Cheese variant showcases the brand’s commitment to creating exciting flavors that cater to Indian palates. By merging the taste of cheese with a spicy twist, Kurkure continues to innovate and attract a broad audience of snack lovers.

Hashtags
#Kurkure #PepsiCoIndia #ChatpataCheese #Namkeen #IndianSnacks #BoldFlavors